The Consulate General of Mexico in New York and its Cultural Institute proudly organized a series of events to commemorate Mexico’s Independence Day.
The celebrations began with a symbolic ceremony at one of the world’s most iconic landmarks, the Empire State Building, which was illuminated in the colors of the Mexican flag. The event was led by Consul General Marcos Bucio Mújica, accompanied by renowned cultural figures and representatives of Mexico’s military and naval attachés to the United Nations.
In Brooklyn, the traditional Grito de Independencia was celebrated in Sunset Park, where music, dance, and a sea of Mexican flags transformed the neighborhood into a vibrant reflection of Mexico’s spirit. The event brought together the community in an atmosphere of joy and pride, underscoring the enduring strength of cultural roots across borders.
As part of the patriotic month, the Consul General also met with business leaders in New York at a reception organized by the U.S.–Mexico Chamber of Commerce. This gathering highlighted the importance of strengthening ties and fostering binational economic development between Mexico and the United States.
Roberto Morales (@robegrill)
RobeGrill, whose real name is Roberto Morales, is a Mexican culinary content creator who gained a global following on platforms like TikTok and Instagram starting in 2020. Known for his energetic videos of grilling Sonoran-style meats, he has built a brand that includes the fried chicken concept Que Chicken, a seasoning line called Robs by Robegrill, and a knife brand named Suish Knives. He has also collaborated with celebrities like Dwayne "The Rock" Johnson, Olivia Rodrigo, and Rosalía.
Origin: Morales was born in Hermosillo, Sonora, Mexico.
Rise to fame: He started posting cooking videos on TikTok and Instagram in 2020, with his videos featuring large cuts of meat and his catchphrases like "¡Que chille!" (which mimics the sound of meat hitting a hot grill).
Content: His videos are known for their high-energy, fast-paced style, featuring mesquite smoke and his signature grilling techniques.
Collaborations: He has appeared in videos with numerous celebrities, including The Rock, Olivia Rodrigo, Rosalía, and Will Smith.
Business ventures: In addition to his social media presence, he has launched a fried chicken restaurant concept (Que Chicken), a seasoning line (Robs by Robegrill), and a line of professional-quality knives (Suish Knives).
Influence: RobeGrill is credited with creating a global movement around his food, heritage, and style of hospitality. He has also been recognized by major cities, such as by participating in a lighting ceremony at the Empire State Building in New York to honor Mexico Day.
